Urgent opening for Sr. SEO/SEM

E Commerce, SEO/SEM Executive

Mumbai

Job Description:

SEO-
On Site Optimisation and Off Site Optimisation
Submissions and Back Linking
SEO word ranking management and Keyword Research
Google and Bing Services - Analytics, Adwords, Webmaster Tools, .htaccess, robos.txt, metatags, metadata, H1 H2 tags, site speed optimisation, local and long-tail search strategy, HTML, CSS, building inbound organic search traffic, SERP's
Manage both Onpage and Offpage SEO for websites.
Periodic Reports, Google Analytics, Blogs, Social Media Management and Content Development assistance.
Competitor Analysis

SEM- 
Set-up, manage and optimize Pay-Per-Click advertising campaigns for multiple clients.
In depth keyword research, uploading thousands of keywords in various accounts.
Optimize results of different PPC campaigns.
Writing ad copies for campaigns.
Running text & banner ads to assess Click Through Rate.
Review/Provide analysis on PPC landing pages.
Manage and maintain daily/monthly spends for multiple clients to ensure that each campaign meets the desired performance metrics.
Analyze campaign data to provide campaign optimization and recommendations.
SEM reporting
App campaigns creation
Play store campaigns creation
Adwords conversion code implementation
Adwords search word tool


Job Expectations:

High level of creative thinking the ability to think outside the box
Search Engine Marketing, Google Adwords, Digital Marketing, Social Media Marketing, E-Mail Marketing
Should be Proficient in- Keyword Analysis, Competitor Analysis and campaign optimization
Strong knowledge and passion for digital media


Minimum Qualification:

Bachelors/Masters Degree in Mass Communication Digital media marketing Certification preferred

Minimum Job Experience:

4+yrs

Reporting to:

Director

Travel:

Yes
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