About the role
Social Media Manager
Experience: 5–7 years
Function: Digital Marketing / Social Media
Reporting to: Head – Digital Marketing
Role Purpose
We are looking for a Social Media Manager to own Della Townships social media strategy, content ecosystem and digital brand presence across platforms.
This role will be the primary owner of social strategy and content performance, responsible for translating brand and business objectives into a strong social proposition that drives visibility, engagement, community growth and social-led demand.
The ideal candidate should combine strategic thinking, content understanding, platform expertise and strong analytical capabilities, with the ability to identify what content the brand should create, why it should create it and how its performance should be measured and improved.
Key Responsibilities
- Develop and own DT’s annual and quarterly social media strategy.
- Translate brand and business objectives into clear social media priorities and content strategies.
- Own the monthly social media content calendar across relevant platforms.
- Define and evolve content pillars, formats, themes and recurring content properties.
- Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Work closely with ORM teams to monitor sentiment, audience conversations and reputation-related opportunities or risks.
- Track competitor activity and relevant category benchmarks to identify whitespace and opportunities.
- Ensure DT’s social presence consistently reflects its premium and luxury positioning.
- Establish processes and frameworks that improve content quality, consistency and speed of execution.
- Continuously optimise the social strategy based on performance, audience insights and platform evolution.
- Brief Creative, Copy, Video and other content teams to deliver social-first communication.
- Partner with the Creative Head – Copy and Art Lead / Visualizer to ensure content is distinctive, relevant and aligned with DT’s premium positioning.
- Own the social content pipeline from ideation and briefing through publishing and performance analysis.
- Coordinate shoots, production requirements and external creative resources wherever required.
- Identify, evaluate and manage influencers and creators in line with campaign and brand objectives.
Monitor platform trends, audience behaviour, emerging formats and cultural conversations to identify opportunities for DT.Analyse social media performance and translate data into actionable content and strategy recommendations.
Collaborate with the Performance Marketing team to identify and test high-performing social creative.
What we expect
Reach and quality of reach.
Engagement rate.
Video views and completion rates.
Saves and shares
Follower quality and growth.
Content performance by pillar, format and platform.
Performance of individual content properties and recurring formats
Overall content output against strategy.
Contribution to creative testing and optimisation.
Social-driven enquiries and demand.
Share of voice within the relevant category
Overall brand and social growth.
Growth in quality audience and community engagement.
Improvement in content efficiency and performance.
Della Townships India is part of the Della Group ecosystem founded by Jimmy Mistry. About Della Townships India