About the role
Position Title: Head of Sales – Hyderabad Region
Company: Della Townships India (Della Group)
Project: Della International City, Hyderabad
Project Scale: ~1,750 to 2,000 Acres | Projected GDV ₹20,000+ Crore
Location: Hyderabad, Telangana
Reporting To: Chief Executive Officer / Founder & Chairman (Jimmy Mistry)
Job Overview
Della Townships is seeking an exceptional, high-energy Head of Sales to establish, build, and lead our new regional sales office in Hyderabad. This leadership role will take complete end-to-end P&L ownership of the go-to-market strategy, launch, and sales execution for Della International City, Hyderabad—a landmark ~2,000-acre mega luxury integrated township.
The project features an unprecedented mix of luxury private villas, branded sky residences, international golf and motorsport estate homes, luxury retail design districts, 5-star resorts, and prime commercial premises. The Head of Sales will build a top-tier sales organization from scratch, establish distribution channels across High-Net-Worth Individuals (HNIs), Ultra-HNIs, NRIs, and global corporate clients, and drive revenues for one of India's most ambitious real estate developments.
Key Responsibilities
Setup & Operationalization of Hyderabad Sales Office
- Establish the regional sales headquarters in Hyderabad from ground zero, including infrastructure setup, operational workflows, and team structuring.
- Hire, mentor, and lead a high-performing team of Sourcing Managers, Closing Managers, HNI/NRI Relationship Managers, Channel Partner Leads, and Commercial Leasing/Sales Directors.
- Build a high-accountability sales culture aligned with Della’s luxury hospitality, design excellence, and customer-first values.
Strategic Sales Planning & Revenue Ownership
Formulate and execute a aggressive, multi-phase sales strategy for a ₹20,000+ Cr GDV pipeline spanning:
Ultra-Luxury Private Villas & Branded Residences
Golf & Racing Estate Plots
Commercial Premises & GCC/Corporate Hubs
Hospitality & Experiential Real Estate Products
Design dynamic pricing frameworks, payment plans, and inventory release strategies to maximize yields across market cycles.
Channel Partner & Ecosystem Development
- Map, onboard, and manage tier-1 national and regional real estate IPCs (Jones Lang LaSalle, CBRE, Knight Frank, Cushman & Wakefield) alongside top local channel partners in South India.
- Establish strategic relationships with private wealth managers, family offices, wealth advisory firms, and luxury lifestyle concierges catering to UHNI/HNI segments.
International & NRI Sales Expansion
- Drive offshore outreach programs targeting NRIs and global investors across the GCC/Middle East, US, UK, and South East Asia.
- Organize high-net-worth investor meets, roadshows, and private showcase events in key international wealth centers.
Cross-Functional Alignment & Customer Experience
- Work closely with Central Marketing to align performance marketing, brand campaigns, and PR with sales lead generation pipelines.
- Collaborate with project management and legal teams to ensure seamless customer journeys—from booking, agreement execution, and customer onboarding to site visits.
- Leverage tech-enabled sales enablement platforms, CRM systems, and virtual visualization tools to offer an immersive buying experience.
Required Experience & Key Skills
Overall Experience: 10- 15 Years in real estate sales, with at least 8–10 years in senior sales leadership roles (VP Sales, Business Head, or Regional Sales Head).
Luxury & Scale Track Record: Proven track record of managing multi-billion rupee luxury real estate launches, township projects, or high-end residential/commercial portfolios in South India (Hyderabad market expertise strongly preferred).
- Network & Relationships: Deep, established networks with top-tier IPCs, regional wealth advisors, family offices, and HNI networks in Telangana and Andhra Pradesh.
- Leadership Capabilities: Demonstrated capability to set up regional business units from scratch, scale headcount, and manage complex cross-functional teams.
- Industry Insights: In-depth knowledge of real estate regulatory frameworks (TS-RERA), land/master plan regulations, local commercial dynamics, and buyer psychology in the Hyderabad market.
What we expect
- Total Quarterly and Annual Sales Run-Rate (Target Revenue vs. Achievement).
- Onboarding timelines and operational efficiency of the Hyderabad regional office.
- Average Realization Value (ARV) per sq. ft. across residential, villa plot, and commercial asset classes.
- Penetration and revenue contributions from Channel Partners, Direct/In-house Sales, and International NRI pipelines.
- Cost of Acquisition (CAC) efficiency relative to project GDV.
Della Townships India is part of the Della Group ecosystem founded by Jimmy Mistry. About Della Townships India