Job Description:

About the Role: We are looking for a Senior Content Strategist + Writer who can own both strategy and execution. The ideal candidate should be able to plan monthly content calendars, build campaign narratives, and write high-quality social-first content across platforms.

This role is for someone who thinks strategically, writes exceptionally well, and understands how to build aspirational lifestyle brands through storytelling.

Key Responsibilities:

1. Content Strategy

• Build and manage monthly content calendars across multiple townships and brands
• Plan campaign themes, storytelling arcs, and social media strategies
• Identify “what next” content opportunities beyond introductions and amenities
• Map content to awareness, consideration, enquiry, and membership funnels
• Analyze content performance and optimize future plans based on insights

2. Content Writing

• Write carousel copies, captions, reel scripts, hooks, and CTA-driven content
• Develop LinkedIn content in a strategic and investor-facing tone
• Create engaging, luxury-focused storytelling aligned with brand positioning
• Write content for Instagram, LinkedIn, Stories, Reels, and other digital platforms

3. Creative Briefing

• Prepare clear written briefs for Graphic Designers and Video Editors
• Translate campaign ideas into executable creative directions
• Maintain structured documentation of content plans and campaign briefs

4. Brand & Compliance

• Ensure all communication aligns with brand voice and storytelling guidelines
• Maintain RERA-safe communication and avoid misleading real estate messaging
• Build aspirational lifestyle-led narratives using concepts, renders, and experiences

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Job Expectations:

• Experience in luxury, hospitality, real estate, or lifestyle brands is an added advantage
• Strong content strategy and planning skills
• Excellent copywriting and storytelling abilities
• Experience in social media content and campaign execution
• Ability to write reel scripts, carousel content, and platform-specific copy
• Understanding of luxury, lifestyle, hospitality, or real estate branding preferred
• Strong coordination and briefing skills with creative teams
• Strategist first, writer always
• Creative thinker with strong execution capabilities
• Detail-oriented and brand-conscious
• Ability to manage multiple projects and content pipelines
• Strong understanding of digital storytelling and audience engagement

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Minimum Qualification:

Any Batchelor's Degree or from relevant field

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Minimum Job Experience:

4–6 years of experience in Content Strategy, Copywriting, or Social Media Content

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Reporting to:

HOD

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Travel:

Yes

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