Job Description:

Art Lead 
Experience: 5–7 years
Function: Digital Marketing / Creative
Reporting to: Creative Head – Copy / Head – Digital Marketing
Role Purpose
We are looking for an Art Lead  to own the visual expression of Della Townships digital communication and translate campaign concepts into distinctive, premium visual worlds.
The role requires a strong conceptual thinker who can take a strategy, brief or creative idea and independently develop the visual direction, key visuals and design systems needed to bring it to life. The ideal candidate should be able to lead visual thinking without requiring art direction at every stage.
Key Responsibilities
• Develop visual concepts and creative directions for campaigns, brand initiatives, properties and townships.
• Translate creative briefs and strategic objectives into compelling visual territories.
• Lead the development of key visuals and campaign look-and-feel.
• Establish strong visual hierarchy, design principles and scalable design systems.
• Work closely with the Creative Head Copy to translate creative platforms into cohesive visual communication.
• Collaborate with copy, social, performance, SEO, video and marketing teams to deliver integrated campaigns.
• Create high-quality performance marketing creatives designed for testing and optimisation.
• Develop social media assets across multiple formats and platforms.
• Ensure visual communication consistently reflects DT’s premium and luxury positioning.
• Guide and mentor junior designers, improving the quality and efficiency of their output.
• Brief and collaborate with photographers, videographers, illustrators and external production partners.
• Provide visual direction during shoots and production wherever required.
• Build and maintain reusable creative templates and visual systems across multiple projects.
• Explore and appropriately integrate AI-assisted creative production into ideation, design and production workflows.
• Stay updated on evolving design, digital, visual and AI trends and identify opportunities relevant to the brand.

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Job Expectations:

• Review creative output to ensure quality, consistency and adherence to the approved visual direction.
Key Performance Indicators

• 95%+ creative delivery within agreed timelines.
• First-round creative approval rate.
• Number and quality of creative testing outputs.
• Quality of campaign visual execution.
• Brand consistency across digital touchpoints.
• Junior designer productivity and quality of output.
• Contribution to performance creative development and optimisation.
• Overall improvement in visual quality across DT’s digital ecosystem.
• Consistency and evolution of DT’s visual identity.
• Effectiveness of campaign visual systems.
• Contribution of creative testing to performance improvement.
• Development of scalable visual frameworks for multiple projects.
• Growth and capability of junior design talent.
Ideal Candidate Profile
• 5–7 years of experience in art direction, visualisation, graphic design, digital creative or advertising.
• Strong portfolio demonstrating campaign conceptualisation and visual storytelling.
• Experience working on premium, luxury, real estate, lifestyle or aspirational brands would be an advantage.
• Strong understanding of digital-first design and social media formats.
• Excellent command of composition, typography, colour, imagery and visual hierarchy.
• Ability to convert abstract ideas and strategic briefs into tangible visual concepts.
• Experience working with photographers, videographers and external creative/production partners.
• Strong understanding of performance creative and creative testing.
• Comfortable experimenting with AI-assisted creative tools and emerging production workflows.
• Strong communication, presentation and collaboration skills.
• Ability to mentor and elevate junior designers.

 

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Minimum Qualification:

5–7 years

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Minimum Job Experience:

bachelor's degree in a creative field like graphic design, fine arts, visual communications, or digital media

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Reporting to:

HOD

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Travel:

yes

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