Job Description:

Senior Social Media Manager
Experience: 5–7 years
Function: Digital Marketing / Social Media
Reporting to: Head – Digital Marketing
Role Purpose
We are looking for a Senior Social Media Manager to own Della Townships social media strategy, content ecosystem and digital brand presence across platforms.
This role will be the primary owner of social strategy and content performance, responsible for translating brand and business objectives into a strong social proposition that drives visibility, engagement, community growth and social-led demand.
The ideal candidate should combine strategic thinking, content understanding, platform expertise and strong analytical capabilities, with the ability to identify what content the brand should create, why it should create it and how its performance should be measured and improved.
Key Responsibilities
• Develop and own DT’s annual and quarterly social media strategy.
• Translate brand and business objectives into clear social media priorities and content strategies.
• Own the monthly social media content calendar across relevant platforms.
• Define and evolve content pillars, formats, themes and recurring content properties.
• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Brief Creative, Copy, Video and other content teams to deliver social-first communication.
• Partner with the Creative Head – Copy and Art Lead / Visualizer to ensure content is distinctive, relevant and aligned with DT’s premium positioning.
• Own the social content pipeline from ideation and briefing through publishing and performance analysis.
• Coordinate shoots, production requirements and external creative resources wherever required.
• Identify, evaluate and manage influencers and creators in line with campaign and brand objectives.
• Monitor platform trends, audience behaviour, emerging formats and cultural conversations to identify opportunities for DT.
• Analyse social media performance and translate data into actionable content and strategy recommendations.
• Collaborate with the Performance Marketing team to identify and test high-performing social creative.

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Job Expectations:

• Work closely with ORM teams to monitor sentiment, audience conversations and reputation-related opportunities or risks.
• Track competitor activity and relevant category benchmarks to identify whitespace and opportunities.
• Ensure DT’s social presence consistently reflects its premium and luxury positioning.
• Establish processes and frameworks that improve content quality, consistency and speed of execution.
• Continuously optimise the social strategy based on performance, audience insights and platform evolution.
Key Performance Indicators

• Reach and quality of reach.
• Engagement rate.
• Video views and completion rates.
• Saves and shares.
• Follower quality and growth.
• Content performance by pillar, format and platform.
• Performance of individual content properties and recurring formats.
• Overall content output against strategy.
• Contribution to creative testing and optimisation.
• Social-driven enquiries and demand.
• Share of voice within the relevant category.
• Overall brand and social growth.
• Growth in quality audience and community engagement.
• Improvement in content efficiency and performance.
Ideal Candidate Profile
• 5–7 years of experience in social media, digital marketing, content strategy or a similar role.
• Strong experience managing social media strategy for established brands.
• Demonstrated expertise across Instagram, Facebook, LinkedIn, YouTube and emerging/relevant platforms.
• Strong understanding of social algorithms, content formats, audience behaviour and platform-specific best practices.
• Experience developing content pillars, editorial calendars and social campaigns.
• Strong analytical ability with experience interpreting social performance data and deriving actionable insights.
• Experience working with creative, copy, video, performance and ORM teams.
• Experience managing influencers and creators would be an advantage.
• Strong understanding of premium, luxury, lifestyle or real estate brand communication would be an advantage.
• Excellent communication, briefing and stakeholder-management skills.
• Strong sense of what makes content culturally relevant, engaging and shareable.

 

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Minimum Qualification:

bachelor's degree in marketing, communications, journalism, or business, alongside 3 to 5 years of practical experience

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Minimum Job Experience:

5-7 Years

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Reporting to:

HOD

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Travel:

Yes

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