Performance Lead
Marketing, Performance Lead
Mumbai
Job Description:
Performance Lead
Experience: 6–8 years
Industry: Real Estate – B2B & B2C Mandatory
Function: Digital Marketing / Performance Marketing
Reporting to: Head – Digital Marketing
About the Role
We are looking for an experienced Performance Lead – Acquisition & Measurement to own and scale Della Townships paid digital acquisition engine across Google, Meta, Biddable/Native, Publisher, Programmatic and other relevant performance channels.
The role will lead the Google Ads, Meta Ads and Biddable Media specialists, while maintaining strong hands-on expertise in performance marketing, media buying, optimisation and measurement.
The candidate will be responsible for driving qualified demand, improving CPQL and conversion efficiency, optimising media investments and building a robust measurement and attribution framework across the complete digital funnel.
This role requires someone who can operate at both strategic and executional levels equally comfortable discussing media strategy, campaign optimisation, tracking architecture, CRM integrations, lead quality and actual business outcomes.
Key Responsibilities
1. Overall Performance Marketing Strategy
• Own DT’s overall paid media strategy across both B2B and B2C businesses.
• Develop monthly, quarterly and annual media plans aligned with business objectives and sales targets.
• Plan and allocate budgets across Google, Meta, Biddable/Native, Publisher, Programmatic and other relevant performance channels.
• Identify opportunities to scale, optimise or reduce investment across channels based on performance and business outcomes.
• Build performance forecasts and recommend incremental media investments where justified by potential returns.
• Develop channel and campaign strategies based on project, audience, geography, inventory and business objectives.
2. Channel & Team Management
• Lead and manage Google Ads, Meta Ads and Biddable Media specialists.
• Set channel-level objectives, KPIs, testing frameworks and optimisation standards.
• Review campaign performance regularly and ensure consistent testing and optimisation.
• Provide strategic direction while retaining sufficient hands-on expertise to challenge, guide and improve channel-level execution.
• Mentor performance marketing specialists and build a culture of analytical, test-and-learn decision making.
• Ensure best practices are consistently followed across campaign setup, optimisation, reporting and measurement.
3. Lead Quality & Business Outcomes
Own performance beyond CPL and optimise towards qualified demand and revenue outcomes.
B2C Funnel:
Paid Media → Lead → Qualified Lead → Site Visit → Booking → Revenue
B2B Funnel:
Paid Media → Lead → MQL → SQL → Meeting / Site Visit → Opportunity → Revenue
• Work closely with Sales and CRM teams to understand lead quality and downstream conversion.
• Identify gaps between media-generated leads and actual business outcomes.
• Build optimisation frameworks that prioritise CPQL, conversion quality and revenue contribution over lead volume alone.
• Ensure media decisions are informed by sales pipeline and business performance.
4. Tracking, Attribution & Marketing Technology
Own and oversee the integrity of digital performance measurement across:
• Google Ads, GA4 and Google Tag Manager.
• Meta Ads, Meta Pixel and Conversions API.
• UTM structures and campaign tracking.
• CRM integrations and lead-source tracking.
• Offline conversion tracking.
• Campaign, lead and revenue attribution.
• Funnel-level performance measurement.
Ensure that campaign, lead and conversion data is accurate, consistent and reliable enough to support meaningful media investment decisions.
5. Optimisation & Growth
• Establish a structured testing framework across audiences, creatives, channels, landing pages, campaigns and offers.
• Analyse performance by channel, campaign, audience, creative, geography and funnel stage.
• Identify new platforms, audiences, formats and media opportunities.
• Continuously improve CPQL, conversion rates and overall media efficiency.
• Identify opportunities to increase the contribution of paid media to the sales pipeline.
• Develop learnings from campaign tests and ensure they are systematically applied to future campaigns.
• Challenge assumptions and use data to identify opportunities for incremental growth.
6. Reporting & Stakeholder Management
Provide clear weekly and monthly performance reporting covering:
• Media spend and budget utilisation.
• Channel-level performance.
• Leads and qualified leads.
• CPL and CPQL.
• Conversion rates across funnel stages.
• Site visits and opportunities.
• Bookings and attributable revenue, wherever measurable.
• ROAS / ROI and media efficiency.
• Key insights, risks, opportunities and recommended actions.
Job Expectations:
Mandatory Requirements
• 8+ years of experience in Performance Marketing / Paid Media.
• Real Estate experience is mandatory.
• Experience managing both B2B and B2C performance campaigns.
• Strong hands-on expertise in at least one major biddable/performance channel.
• Strong understanding of Google Ads, Meta Ads and other paid media platforms.
• Experience managing significant media budgets.
• Strong understanding of CPL, CPQL, CPA, conversion rate, ROAS, ROI and revenue attribution.
• Strong knowledge of GA4, GTM, pixels, conversion tracking and CRM integrations.
• Understanding of offline conversion and lead-quality tracking.
• Experience managing, mentoring and challenging performance marketing specialists.
• Strong analytical and commercial thinking.
• Excellent stakeholder-management and communication skills.
• Ability to connect media performance with actual sales and business outcomes.
Minimum Qualification:
A bachelor's degree in marketing, business administration, or a related fieldMinimum Job Experience:
8+ YearsReporting to:
HODTravel:
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