Job Description:

Job Description: Head of Public Relations & Brand Communications
Company: Della Group
Location: Dadar, Mumbai (On-site)
Department: Marketing & Corporate Communications
Position Type: Senior Leadership
Reporting To: Founder / Chairman & Managing Director (CMD)
Role Overview
The Head of PR & Brand Communications will act as the principal custodian of Della Group’s corporate image, its multi-acre luxury townships, experiential hospitality ventures (Della Resorts & Adventure), and the CMD’s personal luxury brand. This is a high-visibility, front-facing leadership role requiring a highly networked professional capable of steering large-scale lifestyle launches, maintaining VVIP/dignitary relations, and positioning the group at the apex of the luxury ecosystem.
Key Responsibilities
1. Strategic PR & Media Management
• Formulate and execute the end-to-end PR strategy for Della Group, ensuring maximum positive visibility across national print, electronic, and digital media.
• Leverage an established network of top-tier journalists, luxury lifestyle editors, real estate beats, and media house owners to secure high-impact features.
• Draft, approve, and syndicate compelling press releases, corporate announcements, and thought-leadership articles.
• Act as the primary point of contact for crisis communication and brand reputation management.
2. Brand Communications & Luxury Storytelling
• Translate complex business milestones (e.g., massive integrated township developments, cross-border sourcing, luxury vertical expansion) into captivating brand narratives.
• Maintain complete narrative and visual alignment across all channels—investor pitches, marketing collaterals, digital footprints, and experiential activations.
• Collaborate with the internal creative, social media, and video content teams to maintain a premium, aspirational look and feel.
3. High-Profile Event & Launch Management
• Lead the on-ground PR strategy and execution for mega-launches, investor meets, celebrity brand partnerships, and property events.

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Job Expectations:

• Orchestrate exclusive press conferences, media previews, and influencer experiential tours at various properties (including Mumbai and Lonavala).
4. VVIP, Influencer & Stakeholder Relations
• Nurture and scale strategic partnerships with luxury fashion, lifestyle, and design brands.
• Oversee the end-to-end hospitality protocols, itineraries, and engagement for visiting VVIP guests, international dignitaries, and ultra-high-net-worth investors (UHNIs).
5. CMD Office Alignment
• Act as a critical communication bridge for the Managing Director's office regarding external representation.
• Balance independent luxury brand collaborations for the leadership team alongside group-level corporate mandates.
Required Skills & Competencies
• The Luxury Sensibility: A deeply refined aesthetic sense with an innate understanding of how to market premium real estate, high-end design, and elite hospitality.
• Media Leverage: An active, Rolodex-level network of mainstream media, luxury publishers, and digital influencers, specifically centered in Mumbai and Delhi.
• 100:0 Mindset: Aligned with Della's core culture—taking absolute ownership of timelines and outcomes with zero excuses.
• Crisis Management: High emotional intelligence and exceptional discretion when managing sensitive PR situations or dealing with high-profile personalities.
• Communication Mastery: Elite verbal, written, presentation, and negotiation skills.
Qualifications & Experience
• Education: Graduate or Postgraduate degree in Public Relations, Mass Communication, Journalism, or a related field. An MBA in Marketing is a strong plus.
• Experience: 10–15+ years of core experience in PR and brand communications, with at least 5 years in a senior leadership capacity.
• Industry Background: Proven track record within Luxury Real Estate, 5-Star Luxury Hospitality, Premium Lifestyle Brands, or top-tier PR agencies managing elite lifestyle portfolios.
• Location/Travel: Based out of Mumbai, with a willingness to travel to project locations like Lonavala or project launch sites as required.
Della Core Employee Traits
To thrive in this environment, candidates must embody the group's foundational cultural tenets:
• Never Say No: A resilient, go-getter attitude that thrives on finding creative solutions to seemingly impossible hurdles.
• Cheerful & Optimistic: Bringing energy and a progressive mindset to high-pressure, fast-paced environments.
• Absolute Discretion: Handling sensitive corporate and high-net-worth data with total confidentiality.

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Minimum Qualification:

Relevant Field

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Minimum Job Experience:

10-15 Years

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Reporting to:

Director

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Travel:

As an when required

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