About the role
Role Overview
Della Group is seeking a results-driven, highly analytical Campaign Manager for Della Townships, based out of our Mumbai office. This role is responsible for driving high-value lead generation, brand positioning, and performance marketing campaigns for our flagship luxury township and real estate developments.
The ideal candidate will own the end-to-end lifecycle of multi-channel campaigns—targeting High-Net-Worth Individuals (HNWIs) and ultra-luxury homebuyers through precision media planning, paid advertising, content marketing, and conversion funnel optimization.
Key Responsibilities
Real Estate Campaign Strategy & Lead Generation:
Conceptualize, build, and execute end-to-end 360-degree marketing campaigns aimed at driving qualified lead generation for luxury residential and township projects.
Plan seasonal launches, project phase releases, and exclusive private buyer events in close coordination with management.
Performance Marketing & Paid Acquisition:
Manage and optimize large-scale paid ad campaigns across Meta (Instagram/Facebook), Google Search/Display, YouTube, LinkedIn, and real estate portals.
Implement hyper-targeted demographic, behavioral, and geographic audience strategies to reach HNWIs and luxury real estate investors.
Continually test ad copies, visual creatives, landing pages, and lead forms to lower Cost Per Lead (CPL) and maximize lead-to-site-visit conversion rates.
Brand Storytelling & Content Alignment
Partner with internal design and content teams to create compelling luxury branding assets—including project walkthrough videos, landing pages, digital brochures, and social media promotions.
Maintain strict consistency with Della’s luxury visual standards and brand identity across all customer touchpoints.
Sales Pipeline Integration & Analytics
Track and analyze full-funnel campaign metrics from impression to site visit and final booking, utilizing CRM systems and Web Analytics.
Conduct weekly and monthly performance reviews for leadership, providing actionable insights on channel ROI, lead quality, and spend distribution.
Agency & Vendor Management
Oversee external digital performance agencies, media buying partners, and real estate portals to ensure high execution standards and strict timeline adherence.
What we expect
Core Competencies & Technical Skills
Hands-on expertise with Meta Ads Manager, Google Ads, Google Analytics, and CRM platforms (e.g., Salesforce, HubSpot, or real estate CRMs).
Strong understanding of real estate lead-generation funnels, audience segmentation, and HNW/UHNW consumer behavior in India.
Exceptional project management, budget control, and analytical skills.
Thrives in a dynamic, 6-day working corporate setup in Mumbai.
Della Townships India is part of the Della Group ecosystem founded by Jimmy Mistry. About Della Townships India