About the role
JOB OVERVIEW
Della Townships is seeking a strategic, result-oriented Head – Digital Marketing with specialized expertise in high-value B2C performance marketing and lead generation. This role is responsible for driving qualified pipeline and buyer acquisition for Della Group’s ultra-luxury residential townships, villa plots, commercial real estate, and experiential hospitality offerings.
The ideal candidate will own the performance marketing strategy, campaign orchestration, digital analytics, ad-budget optimization, and lead funnels across paid, owned, and earned channels to directly fuel the sales pipeline for high-net-worth individuals (HNIs) and ultra-HNIs (UHNIs).
Key Key Result Areas (KRAs) & Strategic Responsibilities
Lead Generation Strategy & Funnel Optimization
Architect and execute data-driven digital lead acquisition strategy tailored to high-ticket luxury real estate and premium hospitality.
Design full-funnel customer journeys (Awareness → Consideration → High-Intent Lead → Site Visit booked) across Google Search, Meta (Instagram/Facebook), LinkedIn, Programmatic Display, and YouTube.
Continually optimize conversion rate metrics (CTR, CPL, Cost per Qualified Lead, Cost per Site Visit / Inquiry, CAC) to maintain a healthy ROI on media spend.
Performance Marketing & Paid Media Management
Manage substantial performance ad budgets with granular tracking and real-time bid adjustments across search, social, display, and remarketing networks.
Drive micro-targeted campaigns aimed at HNIs, UHNIs, investors, and affluent buyers across key urban markets (Mumbai Metropolitan Region, Pune, NRI clusters).
Build robust retargeting sequences to nurture long-sales-cycle buyers through custom content and landing page variations.
MarTech, Web & Analytics Architecture
Oversee web architecture, landing page optimization, A/B testing, and user interface experiments to minimize friction in inquiry forms.
Ensure end-to-end event tagging, conversion tracking, UTM attribution, and pixel implementation (Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API).
Integrate lead feeds smoothly into Salesforce / CRM systems with strict lead distribution protocols and real-time automated alerts for sales teams.
Content Strategy, Brand Synergy & SEO
Partner with creative and brand teams to generate high-performing ad creatives, walk-through videos, 3D landing page visuals, and copy that preserves luxury brand equity while maintaining direct-response effectiveness.
Direct technical and organic SEO strategies for Della Townships and associated hospitality domains to capture high-intent luxury property and getaway queries.
Campaign Analytics & Sales Alignment
Work closely with the Sales & Tele-calling leadership to measure lead quality, qualification rates, site visit drop-offs, and ultimate booking conversions.
Present weekly performance dashboards, cohort analyses, attribution models, and C-level reports on channel unit economics and pipeline contribution.
Key Performance Indicators (KPIs)
Qualified Lead Volume (MQLs/SQLs): Monthly targets for verified, high-intent leads meeting target net-worth/budget criteria.
Cost Per Qualified Lead (CPQL): Continuous efficiency gains on paid search and social campaigns.
Lead-to-Site Visit Conversion Rate (%): Conversion efficiency from digital lead to confirmed property visit / walk-through.
Return on Ad Spend (ROAS) / Customer Acquisition Cost (CAC): Direct sales value generated per unit of media spend.
Funnel Drop-off Rate: Minimizing bounce rates on high-converting landing pages.
What we expect
Core Competencies
Deep expertise in Meta Ads Manager, Google Ads (Search/Performance Max/Display/YouTube), LinkedIn Campaign Manager, and programmatic platforms.
Hands-on proficiency with GA4, Google Tag Manager, landing page builders (Unbounce/WordPress), CRM tools (Salesforce/HubSpot/LeadSquared), and BI dashboards.
Strong numerical acumen with the ability to turn complex media data into actionable sales and marketing insights.
Capability to lead, coach, and manage a team of performance managers, content creators, SEO specialists, and agency partners.
Della Townships India is part of the Della Group ecosystem founded by Jimmy Mistry. About Della Townships India