About the role
Role Overview & Executive Objective
The Head of Sales – Della Townships will lead the end-to-end revenue generation strategy, channel partnership distribution, and sales operations for flagship township projects. This role requires driving high-value inventory absorption across both domestic (Pan-India) and international cross-border buyer segments.
Key Responsibilities & Core Deliverables
Strategic Sales Leadership & Revenue Ownership
Drive total top-line revenue targets for multi-acre township projects across residential, luxury villa, and commercial/leisure segments.
Formulate and implement quarterly and annual go-to-market (GTM) strategies tailored for both primary launch phases and sustained inventory velocity.
Monitor macro real estate trends, competitor pricing models, and absorption rates across major Pan-India micro-markets.
Pan-India & International Market Expansion
Pan-India Footprint: Establish and expand key sales nodes across Tier-1 and Tier-2 investor hubs (Mumbai MMR, Delhi-NCR, Bengaluru, Pune, Gujarat).
International & NRI Sales: Architect targeted sales roadshows, international pop-ups, and global wealth network associations in key NRI markets (UAE/GCC, Singapore, UK, USA).
Build direct relationships with international property consultancies (IPCs), wealth management firms, family offices, and NRI associations.
Channel Partner (CP) & IPC Ecosystem
Structurally expand and manage a high-performing global network of Channel Partners and real estate broker networks.
Design attractive CP incentive frameworks, transparent brokerage structures, and engagement programs to maintain top-of-mind recall for Della properties.
Organize high-impact Channel Partner meets, launch events, and site experience tours.
High-Touch Customer Experience & Site Conversion
Standardize the end-to-end customer journey from initial inquiry to luxury site visits, private presentations, negotiations, and closing.
Work closely with the marketing and brand team to align lead generation campaigns with high-converting sales pipelines.
Oversee site sales operations, mock villa/residence walkthroughs, and executive closure teams.
What we expect
Demonstrated experience closing sales across both domestic Indian metro hubs and key international NRI pockets.
Established relationships with top-tier IPCs (JLL, CBRE, Cushman & Wakefield, Knight Frank, Anarock, IPC regional heads) and top-producing domestic/international brokers.
Proven track record of managing and mentoring high-performing sales teams (direct sales, CP leads, and NRI desks).
Proficiency with sales CRMs (Salesforce, LeadSquared, etc.), pipeline analytics, inventory management systems, and revenue forecasting.
Key Performance Indicators (KPIs)
Top-Line Sales Realization: Achieving revenue targets within specified cost-of-sales thresholds.
Channel Network Growth: Active footprint of producing domestic and international Channel Partners.
NRI / International Contribution: Percentage of sales closed from cross-border and NRI channels.
Average Selling Price (ASP) Optimization: Maximizing per-square-foot yield across project phases.
Lead Conversion Velocity: Reducing cycle time from site-visit to booking confirmation.
Della Townships India is part of the Della Group ecosystem founded by Jimmy Mistry. About Della Townships India